1912-11-07 Empire Car Ad, The Motor World

The $950.00 completely equipped Empire Five Passenger Touring Car is indeed a “Little Aristocrat.” Everywhere it is winning its way with the intelligent, cultured class, who demand a car of moderate size and price, and who insist on having a real car, built of quality materials, and honestly constructed.

Aside from its alluring beauty and style, which impel admiration, the Empire has proved its durability and efficiency for continued service under the most exacting conditions.

Steep hills, deep mud or sand never impede the “Little Aristocrat.” Its surplus power converts road obstacles into opportunities for demonstrating its efficiency. Its rugged construction and sound materials account for its rare endurance and stability, even under cases of excessive misuse.

Even we underestimated the high merit and popular appeal of the Empire Five Passenger Touring Car. We knew that in time the “Little Aristocrat” would come into its own kingdom. We foresaw increased demand. But we were amazed, when necessity, two months ago, compelled the establishment of a second factory. Our increased facilities now make it possible to supply the big demand.